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Hooked Protocol

Hooked Protocol — a reference card for a crypto project: what the product does and how verifiable the project’s key claims are; also — alignment with the Decentralized AI thesis (DecAI Fit).

Hooked Protocol — an Infra | Education | Onboarding project on the BNB Smart Chain network that builds an “on‑ramp layer” for mass onboarding into Web3: Learn‑and‑Earn products (the pilot dApp Wild Cash) + infrastructure (identity/wallet/onchain data). Token: HOOK (BEP‑20).

Disclaimer

Important: this page is a reference overview of the project. Within DecAIHub, we separately record a verification based on open sources within the AI thesis (what is real AI/onchain/why a token, and which sources this is based on).
This is not financial advice and not a recommendation to buy/sell/hold any asset. We do not assess price, returns, or entry/exit timing.
Conclusions are based on publicly available materials found as of the verification date. The absence of confirmation does not imply the absence of the technology.

TL;DR (for readers who are not into AI)

  • What it is: “learn & earn” products and onboarding infrastructure to move users from Web2 to Web3.
  • Who it’s for: new Web3 users, communities/projects that want to educate and onboard an audience.
  • Why onchain/token: onchain is used to record actions/identity and interactions on BNB Chain; the HOOK token is an economic/utility asset (governance, gas/fee model, incentives, access).

How it works (very briefly)

  1. The user does: goes through game/learning mechanics (quiz‑to‑earn, etc.) in Hooked products.
  2. The system does: issues tasks/rewards, conducts onchain interactions (per the whitepaper — on BNB Chain), forms onchain behavioral data.
  3. The user gets: a “first experience” of Web3, a wallet/identity (Hooked SBT) and access to ecosystem mechanics.
  4. Where the blockchain is: interactions and behavioral data are tied to BNB Chain; the HOOK token is a BEP‑20 contract.
  5. Token role (if any): the whitepaper claims governance/incentives/a gas role in the future rollup layer and access to NFTs/privileges.

Quick links: AI thesis fit

Project passport

Field Value
Project name Hooked Protocol
Also known as (aliases) Hooked; Wild Cash; HOOK
Logo (logo) ../assets/133_hooked-protocol_logo.bin
Token symbol (ticker) HOOK
Category Infra | Education | Onboarding
Primary chain (chain) BNB Smart Chain
Type EVM
Network status mainnet
Consensus (consensus) PoSA (BNB Smart Chain; 21 validators)
Launch date (launch_date) 2022-12 (TGE/first HOOK releases per the issuance schedule)
Project status (status) active
Token (standard) BEP-20
Token contract 0xa260E12d2B924cb899AE80BB58123ac3fEE1E2F0
Token model (token_type) utility (governance)
Max supply 500,000,000 HOOK (Total fully diluted supply)
Issuance fixed max supply + issuance/unlock schedule (per the whitepaper)
Tokenomics (tokenomics, brief) distribution (Private Sale / Launchpad / Community / Treasury / Team) and schedule; utility: governance + gas token (for the planned rollup) + access
Governance governance is claimed in the whitepaper (details of the onchain process are not disclosed)
Admins/keys —
Audit —
Bug bounty —
Team (team) —
Funding (investors/funding) —
AI component (ai_component) positioning only (AI-enhanced education)
Use‑case (use_case) Learn + Earn onboarding in Web3
DecAI Fit — AI thesis fit 3/6 — medium alignment with the Decentralized AI thesis
DecAI Fit component summary 1 / 2 / 2 / 3
Last verified 2026-02-05

General project overview

In the Tier‑1 whitepaper, Hooked Protocol describes its goal as an “on‑ramp layer for massive Web3 adoption”: the project tries to lower the barrier to entry into Web3 through learning and game mechanics (Learn & Earn) and through onboarding infrastructure (identity/wallet/data). The pilot product is Wild Cash (Quiz‑to‑Earn and gamified learning), which, per the whitepaper, was used as a gateway for attracting and educating users.

From the blockchain perspective, Hooked describes that interactions take place on BNB Chain, and also mentions “rollup applicability” as a future base layer for consolidating data/assets. The roadmap additionally claims a Hooked AI direction (AI‑enhanced education) as a development plan, but there is no Tier‑1 confirmation of a working AI component (demos/architecture/metrics) in the available sources.

Features/modules

  • Wild Cash (pilot dApp): Quiz‑to‑Earn and game‑based learning mechanics for onboarding.
  • Gamified learning framework: a learning system based on “experience‑based” and “curiosity‑based” practices.
  • Onboarding infra: Hooked SBT (soulbound identity), Hooked Wallet (wallet), on‑chain interactions on BNB Chain (as a source of behavioral data).
  • Ecosystem layer (roadmap): a marketplace/ecosystem of applications + middleware and infrastructure; the role of the rollup approach as a scalable layer.

Typical scenarios

  • Scenario 1 (newcomer): completes quizzes/game tasks → receives rewards/experience → starts using the wallet and onchain functions.
  • Scenario 2 (community member): invites friends (referral mechanics) → participates in community growth → receives rewards/status elements.
  • Scenario 3 (ecosystem partner): uses the onboarding infrastructure/data and access to the Hooked audience (at the level of the claimed ecosystem layer).

Getting started (wallet/network)

  • What you need: access to the Hooked ecosystem products (website/app) and basic Web3 readiness (a wallet; the whitepaper mentions Hooked Wallet).
  • Network/chain: interactions are described as taking place on BNB Chain.
  • Fees: BNB network fees (gas) for onchain operations; the whitepaper claims a future role of HOOK as the gas token for the Hooked application rollup.

Architecture/tech (non‑AI)

  • Components: user products (Wild Cash and others), an identity layer (SBT), a wallet, onchain interactions on BNB Chain; the described middleware/infrastructure.
  • Participant roles: users/community members, partner applications/businesses, ecosystem participants.
  • Where logic runs: learning/game mechanics — in the applications (offchain); recording of interactions and data — onchain (BNB Chain) per the whitepaper.
  • Dependencies: BNB Chain infrastructure (RPC/wallets/explorer), the HOOK token (BEP‑20).

Token/economics (expanded, no forecasts)

  • Token utility (Tier‑1): governance, the claimed role of gas token for the Hooked application rollup and an access role (NFTs/privileges).
  • Protocol necessity drivers: per the whitepaper, the token is a “governance platform token”; use as a gas token in the ecosystem layer is envisaged.
  • Who pays fees: users/applications for onchain actions; in the future — via the gas token model on the rollup (per the whitepaper).
  • Issuance/burn: Total supply 500M HOOK; the distribution and unlock schedule are described.
  • Incentive mechanisms: the whitepaper mentions staking incentives as holding rewards (without conditions within the available pages).
  • Distribution and token issuance schedule: Private Sale 20%, Launchpad 5%, Community 25%, Ecosystem/Treasury 30%, Team 20% + a detailed month‑by‑month schedule.
  • Treasury: Ecosystem / Treasury 30% (the mechanics of managing the funds are not disclosed by Tier‑1 sources within this card).

Governance

  • Who makes decisions: the whitepaper claims a governance role for HOOK (implementation details/voting mechanics are not disclosed at the smart contract level).
  • How protocol parameters change: —.
  • Where decisions are discussed/made: — (in this card we record only the existence of the claim in the whitepaper).
  • Keys/multisig: —.

Security and incidents

  • Audits: — (no Tier‑1 audit reports were found in the available sources).
  • Bug bounty: —.
  • Incidents: —.
  • Threat model: onboarding UX risks (social engineering), token smart contract risks, quality/centralization risks of the offchain Learn&Earn logic.

Project status and timeline

  • Current status: active (the token exists on BNB Chain; the whitepaper describes a working pilot product, Wild Cash).
  • Key releases/milestones: Q3 2022 — launch of Wild Cash (per the whitepaper); Dec‑22 — TGE/start of the HOOK issuance schedule (per the emissions table).
  • Roadmap: includes AI‑enhanced education and integration of the “Hooked AI SDK” (Tier‑1 roadmap).

Ecosystem/integrations

  • Integrations: BNB Chain (on‑chain interactions), identity (SBT), wallet layer (Hooked Wallet — per the whitepaper).
  • Partners: — (within this card we do not record marketing lists without Tier‑1 confirmation of integrations).
  • Where it’s actually used: Learn & Earn onboarding (Wild Cash) as the pilot product per the whitepaper description.

AI component of the project

  • What is real AI here? the Tier‑1 roadmap claims plans for “Hooked AI” and AI‑enhanced education, but there is no public Tier‑1 confirmation of a working AI component (demos/architecture/metrics) → we record it as AI intent.
  • What is truly onchain? the HOOK token (BEP‑20) and the claimed onchain interactions/data on BNB Chain (whitepaper).
  • Why is a token needed? per the whitepaper — a governance token, the claimed gas token for the Hooked application rollup and an access role (NFTs/privileges), plus part of the incentives.
  • Red flags (based on the information found): AI‑washing (low‑medium) (there is a Tier‑1 roadmap, but no demos/metrics); onchain‑washing (medium) (much of the logic may remain offchain); token‑washing (medium) (part of the utility is tied to the future rollup layer).

DecAI Fit component summary

  • DecAI Fit: 3/6 — medium alignment with the Decentralized AI thesis
Component Level Score
AI reality low 1
Onchain necessity medium 2
Token necessity medium 2
Evidence Tier‑1 present 3
Details

AI reality

AI_0 — AI intent (Tier‑1 roadmap) (1/0)

  • AI_0 (decision): 1
  • Claim (one line): the roadmap claims “Hooked AI” and plans for AI‑enhanced education / an AI SDK.
  • Evidence: Tier‑1 — https://hooked-protocol.gitbook.io/hooked-protocol-whitepaper/hooked-roadmap
  • Why sufficient / why not (one line): the roadmap is Tier‑1, but these are exactly plans; without demos/architecture/metrics → intent only.
  • Conflict note (if any): —

AI_1 — what the AI does (1/0)

  • AI_1 (decision): 0
  • Claim (one line): the available Tier‑1 sources contain no specific description of a working AI function (what exactly the model/agent does).
  • Evidence: Tier‑1 — https://hooked-protocol.gitbook.io/hooked-protocol-whitepaper/hooked-roadmap
  • Why sufficient / why not (one line): there is only an intent of “AI‑enhanced experiences” without a description of an implemented AI component → 0.
  • Conflict note (if any): —

AI_2 — demos/examples (1/0)

  • AI_2 (decision): 0
  • Claim (one line): no public Tier‑1 demo of Hooked AI functions was found.
  • Evidence: Tier‑1 — —
  • Why sufficient / why not (one line): there is no Tier‑1 link to a specific AI demo/example → 0.
  • Conflict note (if any): —

AI_3 — metrics/quality (1/0)

  • AI_3 (decision): 0
  • Metrics: —
  • Context (version/date/how measured): —
  • Evidence: Tier‑1 — —
  • Why sufficient / why not (one line): there are no quantitative quality metrics for the AI part in Tier‑1 sources.
  • Conflict note (if any): —

AI_4 — tech description/architecture/versions (1/0)

  • AI_4 (decision): 0
  • Claim (one line): a technical description of AI models/versions/architecture was not found in Tier‑1 sources.
  • Evidence: Tier‑1 — —
  • Why sufficient / why not (one line): there is no repo/docs describing an AI architecture → 0.
  • Conflict note (if any): —

Onchain necessity

OC_1 — contracts/addresses/chain (1/0)

  • OC_1 (decision): 1
  • Chain: BNB Smart Chain
  • Addresses/identifiers: HOOK BEP‑20: 0xa260E12d2B924cb899AE80BB58123ac3fEE1E2F0
  • Evidence: Tier‑1 — https://bscscan.com/token/0xa260E12d2B924cb899AE80BB58123ac3fEE1E2F0
  • Why sufficient / why not (one line): BscScan confirms the network and the token contract.
  • Conflict note (if any): —

OC_2 — onchain beyond just a token (1/0)

  • OC_2 (decision): 1
  • What useful logic is onchain: onchain interactions and behavioral data on BNB Chain; identity via a Soulbound Token (SBT).
  • Evidence: Tier‑1 — https://hooked-protocol.gitbook.io/hooked-protocol-whitepaper/build-the-on-ramp-layer/web3-onboarding-solutions
  • Why sufficient / why not (one line): the whitepaper describes the SBT/wallet and “engaging all protocol interactions on BNB Chain”.
  • Conflict note (if any): —

OC_3 — onchain is critical (1/0)

  • OC_3 (decision): 0
  • “Replace the blockchain” test: learn‑and‑earn and the onboarding UX could also work centrally; there is no Tier‑1 proof that “without the blockchain it breaks down”.
  • Evidence: Tier‑1 — —
  • Why sufficient / why not (one line): the criticality of the onchain layer is not substantiated by a Tier‑1 replacement test → 0.
  • Conflict note (if any): —

Token necessity

TK_0 — no token (1/0)

  • TK_0 (decision): 0
  • Claim (one line): the project has a token, HOOK (BEP‑20).
  • Evidence: Tier‑1 — https://bscscan.com/token/0xa260E12d2B924cb899AE80BB58123ac3fEE1E2F0
  • Why sufficient / why not (one line): the onchain token page confirms the existence of the token.
  • Conflict note (if any): —

TK_1..TK_4 (1/0)

TK_1 — payment for the service (1/0)

  • TK_1 (decision): 1
  • Claim (one line): HOOK is claimed as the gas token for economic activity in the Hooked application rollup/ecosystem of dApps.
  • Evidence: Tier‑1 — https://hooked-protocol.gitbook.io/hooked-protocol-whitepaper/hooked-tokenomics/hook/token-utility
  • Why sufficient / why not (one line): the Tier‑1 token utility explicitly describes the gas token role (payment for onchain activities).
  • Conflict note (if any): —

TK_2 — incentives/collateral/penalties (1/0)

  • TK_2 (decision): 1
  • Claim (one line): HOOK is claimed as the basis for staking incentives / holding rewards.
  • Evidence: Tier‑1 — https://hooked-protocol.gitbook.io/hooked-protocol-whitepaper/hooked-tokenomics/hook/token-utility
  • Why sufficient / why not (one line): the Tier‑1 utility description directly mentions “staking incentives as holding rewards”.
  • Conflict note (if any): —

TK_3 — governance (1/0)

  • TK_3 (decision): 1
  • Claim (one line): HOOK is claimed as the governance token for proposals/votes in the ecosystem.
  • Evidence: Tier‑1 — https://hooked-protocol.gitbook.io/hooked-protocol-whitepaper/hooked-tokenomics/hook/token-utility
  • Why sufficient / why not (one line): the Tier‑1 document directly speaks of a “Governance platform token”.
  • Conflict note (if any): —

TK_4 — token is replaceable (1/0)

  • TK_4 (decision): 1
  • Claim (one line): part of the claimed utility (gas token for the planned rollup layer, access) looks replaceable at the design level and depends on whether the rollup is actually launched.
  • Evidence: Tier‑1 — https://hooked-protocol.gitbook.io/hooked-protocol-whitepaper/hooked-tokenomics/hook/token-utility; https://hooked-protocol.gitbook.io/hooked-protocol-whitepaper/hooked-roadmap
  • Why sufficient / why not (one line): most of the strong utility is tied to future components (rollup/ecosystem) → replaceability is not ruled out → TK_4 = 1.
  • Conflict note (if any): —

Evidence (table)

Tier Source What it proves
Tier‑1 https://hooked-protocol.gitbook.io/hooked-protocol-whitepaper/introduction-to-hooked-protocol/overview Tier‑1 description: Hooked builds an on‑ramp layer, Learn & Earn, the pilot Wild Cash.
Tier‑1 https://hooked-protocol.gitbook.io/hooked-protocol-whitepaper/build-the-on-ramp-layer Tier‑1: the launch of Wild Cash as a gateway and gamified learning as the foundation.
Tier‑1 https://hooked-protocol.gitbook.io/hooked-protocol-whitepaper/build-the-on-ramp-layer/web3-onboarding-solutions Tier‑1: Hooked SBT identity, Hooked Wallet, and the statement about onchain interactions on BNB Chain.
Tier‑1 https://hooked-protocol.gitbook.io/hooked-protocol-whitepaper/hooked-roadmap Tier‑1: AI intent (Hooked AI, AI‑enhanced education, AI SDK).
Tier‑1 https://bscscan.com/token/0xa260E12d2B924cb899AE80BB58123ac3fEE1E2F0 Tier‑1 onchain fact: the HOOK token (BEP‑20), the contract and max supply 500M.
Tier‑1 https://hooked-protocol.gitbook.io/hooked-protocol-whitepaper/hooked-tokenomics/hook/token-utility Tier‑1: HOOK utility (governance, gas token for the rollup, access, staking incentives).
Tier‑1 https://hooked-protocol.gitbook.io/hooked-protocol-whitepaper/hooked-tokenomics/hook/emissions-and-distribution Tier‑1: HOOK distribution (Private/Launchpad/Community/Treasury/Team) and the unlock schedule; total supply 500M.

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